Barack Obama has in ways more than one redefined the way politicians campaign. He has used the web like.no.other in the recent times in the history of US elections. We talked about a Firefox extension yesterday which lets users to stay updated with the news of Barcak Obama but it was not the only web tool that Barack Obama is using to make his presence felt online. He has been very bullish on social media right from the start and it could be one reason why he’s poised to be the next man in action.

Barack Obama is present on almost all the major networks of the monemt like Twitter, Facebook and Myspace etc. There are dozens of Facebook applications which supporters are proudly sporting on their profiles. Barack Obama spent around $3 million between the months of January and April 2008 on advertising on Google. Some reports have reveladed that that Barack Obama has taken advertising slots on running online ads in Xbox 360 video games such as Madden NFL 09 and EA Sports games such as Burnout Paradise, NASCAR 09, NHL 09, NBA Live 08, Need For Speed: Carbon, Need For Speed: ProStreet, NFL Tour, and Skate.

There is an iPhone application as well which helps supporters to connect with other Democratic voters, receive the latest news, updates and blog posts from the Obama camp. If you have visited the official website of Barack Obama then you might have realized how good it looks. The website has been designed in an user-friendly way and it gives strong focus to red button of “Donation.” There are wallpapers, posters in it and you buy goodies from Obama Store which I believe is a nice way to make some money. Democrats have received ample monetary support from its supporters and they were way ahead than Republicans in fundraising.

I usually don’t like to talk about Politics on Realgeek but I think the repercussions of the US elections will be felt around the world and the way Barack Obama has utilized the online media is just commendable.

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