Canon’s Digital ELPH line focusses on the size and style instead of raw camera features. The company has clearly been successful since then, and has announced that it would commemorate the tenth anniversary with a special edition of its 10-megapixel SD900 camera.

Designed by NYC Peach, the anniversary model will have jewels placed around the lens ring and will be particularly exclusive: only fifteen examples are being made, ten of which will go to winners of a contest on Canon USA’s PowerShot website that begins in late October while the remaining five will be auctioned off in early January. The announcement is rare for Canon, which generally refrains from launching special editions of its cameras.

Popularity: 1%