Reactee launched product line of interactive t-shirts, its a great mashup of fashion, SMS and activism. Reactee will allow one to create t-shirts that can include a personalized message such “I am a Real Geek” etc. that is then complimented by a unique keyword like GEEK on the shirt, which people who see/read the shirt can then respond to it by sending the keyword via SMS to 41411.

As a response to this senders receive a custom text message response that was created by the guy/girl who created the T-Shirt.

Techcrunch point out that Reactee customers can be individuals like DJs such as who want to share their playlists or political activists promoting any election or just for fun sake…Also to please you all Michael’s readers….TechCrunch readers can use the code TECHCRUNCH to get 20% of any T-Shirt purchased until the end of June. Cool Eh!!

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