Conduit: Create Your Own Community Toolbar

Published in Ecommerce, Internet, Web 2.0 by Aditi Tuteja

conduit.jpgConduit is an easy to use free community toolbar builder. With Conduit, you can take the best of your website, including content, alerts and offers and put them in a dynamic community toolbar that sits on your customers’ browser, giving you more “face-time” than any other tool.

ConduitBuilder wizard enables you to custom create your community toolbar in a few quick steps. You can add your own content and links as well as “pre-built ” proven components to engage your members. Lay out your community toolbar with some more clicks and you are ready to Conduit.

Managing your Conduit is easily done through a web interface. All changes in your Conduit dynamically update across all users without requiring them any additional downloads.

As your site evolves you can modify your Conduit to match your new site structure.
In addition, you can design your Conduit such that certain components dynamically update themselves according to your site updates. So your website and your Conduit community toolbar are in perfect harmony without the overhead of manual maintenance.

Once you have built and launched your Conduit its time to let the world know. After all, you want your community to flock to the site, download your Conduit and give you a nod to interact with them in a more effective and captivating way than plain old e-mail, newsletter or blog.

  • Put it on your home page
  • Put it on your most visited pages
  • Talk about it in your blog and newsletter
  • Offer it as part of registration to drive loyalty from the start
  • E-mail it to your customers, inviting them to download it
  • Launch it with your new site, a new service, a special event

Promote it the way you promote your site, and you will build a thriving, engaged community that drives loyalty and profits.

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This article was written by Aditi Tuteja on 25 October 2006
Aditi is the founder and Chief Editor of RealGeek.com

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