cannot configure service in xp

i am trying to create a new service under xp. i keep getting the help even
though my commands seems to look right. canu help.
E:\TradingTools\torontotrader>sc create displayname=torontotraderweb
binpath=e:\tradingtools\torontotrader\startServer. b


at
Creates a service entry in the registry and Service Database.
SYNTAX:
sc create [service name] [binPath= ] <option1> <option2>...
CREATE OPTIONS:
NOTE: The option name includes the equal sign.
type= <own|share|interact|kernel|filesys|rec>
(default = own)
start= <boot|system|auto|demand|disabled>
(default = demand)
error= <normal|severe|critical|ignore>
(default = normal)
binPath= <BinaryPathName>
group= <LoadOrderGroup>
tag= <yes|no>
depend= <Dependencies(separated by / (forward slash))>
obj= <AccountName|ObjectName>
(default = LocalSystem)
DisplayName= <display name>
password= <password>