DVD region selection broken

> Ok, I'm trying to play a DVD on my new DVD+-RW drive. I
> put in Resident Evil. It tells me that My device is set
> to region 1 and to play the movie, I need to set the
> device to region 1.
>
> Ok, so I think, it just needs me to go in and make the
> change to move it off the default "Location 0"
>
> No, I tried changing it TWICE and it still won't play.
> So, now not only am I down to 3 region changes left
> (becuase for some stupid fricken reason it was decided
> that you can only change the region 5 times EVER, even
> with a windows re-install) I still can't use my DVD
> player to watch movies.
>
> Anyone have any idea what gives?
>
>
> Gor