Facts behind Microsoft's anti-Linux campaign

Posted: 01-20-2009, 09:16 PM
http://news.cnet.com/8301-13505_3-10145332-16.html

Back in 2002, Jim Allchin was co-president of Microsoft's Platforms and
Services Division and was, in his own words, "scared" of the momentum
behind Linux, as noted in an email [PDF] sent to several of his direct
reports.

Why scared? Because Windows was starting to lose to Linux:

My conclusion: We are not on a path to win against Linux. We must
change some things and we must do it immediately. The current white
papers, etc. are too high level and they are not going to cut it.

So what did Allchin do? As court documents in the Comes vs. Microsoft
antitrust suit demonstrate, and as Roy Schestowitz pointed out on his
blog Sunday, Allchin started to buy facts. Lots of facts.

What facts? "Facts" about Windows alleged superiority as a preemptive
kernel and asychronous I/O, facts that demonstrate that "Linux is old
unix." Facts about Windows alleged security superiority over Linux.
Facts that go to the heart of Red Hat and IBM's patent indemnification
offerings and, frighteningly, Allchin seems to be foretelling
Microsoft's later patent FUD against Linux:

We need to understand exactly the risk a customer is under if a
patent lawsuit happens and Linux is challenged....There MUST be risks to
customers that are being passed on. I want this understood precisely. We
need to get the license from IBM given to customers and investigate.

To his credit, Allchin's e-mail constantly re-emphasizes that he's
looking for facts, not tabloid marketing against Linux:

Bill [Veghte]/Brian [Valentine]: I need to ask you to take
ownership of driving this ahead What I want to see is a package
including ALL of these items that we can provide to the field within 2
months (MAX). I am scared....Please remember NO marketing. Facts. No
anger toward Linux. Just facts.

But I have to wonder if in amid so much "fact" creation, the truth
sometimes got lost.

As reported in 2003 by The Register, among others, Microsoft's incessant
drumbeat on "the facts" against Linux displayed a curious infatuation
with Linux. If Microsoft truly were better, why spend so much ink (and
cash) on building a case against it, at least, one based on "facts"? It
seemed a perfect Hamlet moment, wherein Queen Gertrude pithily dismisses
a character's comments with "The lady doth protest too much, methinks."

The Register wrote in 2003 of Microsoft's fact-buying campaign:

The study is apparently to be used by Microsoft's new kinder,
gentler and more fact-based GM for platform strategy Martin Taylor in
his campaign to convince customers that nine out of ten cats who
expressed a preference reckoned that Linux is pooh. And in this
campaign, he has the best facts money can buy.

Did Microsoft cross the line with its "Get the Facts" campaign? Almost
certainly. Even so, I'm impressed by Allchin's desire to avoid marketing
and stick to facts. The problem is that it's hard to hold to facts when
only one side is presenting (and buying) them.

Microsoft eventually disbanded its much-maligned Get the Facts campaign.
The former "Get the Facts" Web site is now a much happier place that
invites customers to "compare" Linux and Windows, but is much softer in
doing so.

Have the facts changed? No. But Microsoft finally came to the
realization that its customers weren't stupid and could separate fact
from fiction. Sometimes Windows is cheaper. Sometimes it's more secure,
is a better technical fit for an organization, etc. But those aren't The
Facts. They're site-by-site facts for specific customers, and arguably
don't reflect the broader reality, one that has seen rampant, massive
uptake of Linux over the past six years since Allchin ordered a
directive to find and market "the facts."

Facts behind Microsoft's anti-Linux campaign


Responses to "Facts behind Microsoft's anti-Linux campaign"

Tyro
Guest
Posts: n/a
 
Re: Facts behind Microsoft's anti-Linux campaign
Posted: 01-20-2009, 09:35 PM
And your question concerning Vista is? Remember, this is a Vista newsgroup.
If you want to blog, this is not the place to do it.

Tyro

"power 3" <power@3.internal> wrote in message
news:49763f0e@newsgate.x-privat.org...
> http://news.cnet.com/8301-13505_3-10145332-16.html
>
> Back in 2002, Jim Allchin was co-president of Microsoft's Platforms and
> Services Division and was, in his own words, "scared" of the momentum
> behind Linux, as noted in an email [PDF] sent to several of his direct
> reports.
>
> Why scared? Because Windows was starting to lose to Linux:
>
> My conclusion: We are not on a path to win against Linux. We must
> change some things and we must do it immediately. The current white
> papers, etc. are too high level and they are not going to cut it.
>
> So what did Allchin do? As court documents in the Comes vs. Microsoft
> antitrust suit demonstrate, and as Roy Schestowitz pointed out on his blog
> Sunday, Allchin started to buy facts. Lots of facts.
>
> What facts? "Facts" about Windows alleged superiority as a preemptive
> kernel and asychronous I/O, facts that demonstrate that "Linux is old
> unix." Facts about Windows alleged security superiority over Linux. Facts
> that go to the heart of Red Hat and IBM's patent indemnification offerings
> and, frighteningly, Allchin seems to be foretelling Microsoft's later
> patent FUD against Linux:
>
> We need to understand exactly the risk a customer is under if a patent
> lawsuit happens and Linux is challenged....There MUST be risks to
> customers that are being passed on. I want this understood precisely. We
> need to get the license from IBM given to customers and investigate.
>
> To his credit, Allchin's e-mail constantly re-emphasizes that he's looking
> for facts, not tabloid marketing against Linux:
>
> Bill [Veghte]/Brian [Valentine]: I need to ask you to take ownership
> of driving this ahead What I want to see is a package including ALL of
> these items that we can provide to the field within 2 months (MAX). I am
> scared....Please remember NO marketing. Facts. No anger toward Linux. Just
> facts.
>
> But I have to wonder if in amid so much "fact" creation, the truth
> sometimes got lost.
>
> As reported in 2003 by The Register, among others, Microsoft's incessant
> drumbeat on "the facts" against Linux displayed a curious infatuation with
> Linux. If Microsoft truly were better, why spend so much ink (and cash) on
> building a case against it, at least, one based on "facts"? It seemed a
> perfect Hamlet moment, wherein Queen Gertrude pithily dismisses a
> character's comments with "The lady doth protest too much, methinks."
>
> The Register wrote in 2003 of Microsoft's fact-buying campaign:
>
> The study is apparently to be used by Microsoft's new kinder, gentler
> and more fact-based GM for platform strategy Martin Taylor in his campaign
> to convince customers that nine out of ten cats who expressed a preference
> reckoned that Linux is pooh. And in this campaign, he has the best facts
> money can buy.
>
> Did Microsoft cross the line with its "Get the Facts" campaign? Almost
> certainly. Even so, I'm impressed by Allchin's desire to avoid marketing
> and stick to facts. The problem is that it's hard to hold to facts when
> only one side is presenting (and buying) them.
>
> Microsoft eventually disbanded its much-maligned Get the Facts campaign.
> The former "Get the Facts" Web site is now a much happier place that
> invites customers to "compare" Linux and Windows, but is much softer in
> doing so.
>
> Have the facts changed? No. But Microsoft finally came to the realization
> that its customers weren't stupid and could separate fact from fiction.
> Sometimes Windows is cheaper. Sometimes it's more secure, is a better
> technical fit for an organization, etc. But those aren't The Facts.
> They're site-by-site facts for specific customers, and arguably don't
> reflect the broader reality, one that has seen rampant, massive uptake of
> Linux over the past six years since Allchin ordered a directive to find
> and market "the facts."
B.Smith
Guest
Posts: n/a
 
Re: Facts behind Microsoft's anti-Linux campaign
Posted: 01-20-2009, 09:56 PM
On Tue, 20 Jan 2009 23:16:09 +0200, power 3 wrote:
> SNIP <
Nutcase
Bill Yanaire
Guest
Posts: n/a
 
Re: Facts behind Microsoft's anti-Linux campaign
Posted: 01-20-2009, 10:19 PM
Hey SHIT-FOR-BRAINS:

Nobody in this group wants or needs that piece of crap Ubuntu/Linux or
whatever the distro is called. Remember Linux is free and written by geeks
for geeks who can't get laid.

Linux on the desktop is for people who can't afford a real OS to do real
work.

If you want to do real work, use Windows. Remember, Linux is still a BLIP
on the radar and will be for many years to come.



Bill Yanaire
Guest
Posts: n/a
 
Wow - You can copy and paste
Posted: 01-20-2009, 10:21 PM
Imagine, you found an article, provided a link to it and then, because you
don't have a brain, copied the contents of the article here.

Can you bark now?


power 3
Guest
Posts: n/a
 
Re: Facts behind Microsoft's anti-Linux campaign
Posted: 01-21-2009, 12:20 AM
Tyro wrote:
> And your question concerning Vista is? Remember, this is a Vista
> newsgroup. If you want to blog, this is not the place to do it.
>
> Tyro
>
And who appointed you as netcop of vista.general?

You don't have to ask a question in order to post here.

You can reveal the nature of an item, only if you compare it with
another item.

You cannot say "this car is fast" if you do not compare it with other
cars that are slower.

And this is a good time to compare vista with all other alternative OS.

Lets see what we have:

XP,
MACOSX
LINUX UBUNTU
and WINDOWS 7


Vista comes LAST in quality, stability, speed, how intuitive it is, ease
of use and likeablity in general. HECK EVERYONE HATES VISTA!

Vista is the worse modern OS that exists.

Thats why Windows7 will take over soon, and vista will be remembered as
a buggy, horrible OS thats better forgotten and buried.
Tyro
Guest
Posts: n/a
 
Re: Facts behind Microsoft's anti-Linux campaign
Posted: 01-21-2009, 12:30 AM
People here do not want bloggers. If you choose to do so, you'll be wasting
your time as most will ignore you. I'm just pointing out the obvious to you.

Tyro

"power 3" <power@3.internal> wrote in message
news:49766a40$1@newsgate.x-privat.org...
> Tyro wrote:
>> And your question concerning Vista is? Remember, this is a Vista
>> newsgroup. If you want to blog, this is not the place to do it.
>>
>> Tyro
>>
>
> And who appointed you as netcop of vista.general?
>
> You don't have to ask a question in order to post here.
>
> You can reveal the nature of an item, only if you compare it with another
> item.
>
> You cannot say "this car is fast" if you do not compare it with other cars
> that are slower.
>
> And this is a good time to compare vista with all other alternative OS.
>
> Lets see what we have:
>
> XP,
> MACOSX
> LINUX UBUNTU
> and WINDOWS 7
>
>
> Vista comes LAST in quality, stability, speed, how intuitive it is, ease
> of use and likeablity in general. HECK EVERYONE HATES VISTA!
>
> Vista is the worse modern OS that exists.
>
> Thats why Windows7 will take over soon, and vista will be remembered as a
> buggy, horrible OS thats better forgotten and buried.
power 3
Guest
Posts: n/a
 
Re: Facts behind Microsoft's anti-Linux campaign
Posted: 01-21-2009, 12:39 AM
Tyro wrote:
> People here do not want bloggers. If you choose to do so, you'll be
> wasting your time as most will ignore you. I'm just pointing out the
> obvious to you.
>
> Tyro
I don't care what some people want or not. if you dont like to READ NEWS
IN A NEWSGROUP * like dahhh* please ignore everything that is news-related.

I will keep posting what *I* regard relative, including articles and news.

Thats why this newsgroup is called vista.general

and not vista.ask-only-questions

got it?
power 3
Guest
Posts: n/a
 
Re: Wow - You can copy and paste
Posted: 01-21-2009, 12:46 AM
Bill Yanaire wrote:
> Imagine, you found an article, provided a link to it and then, because you
> don't have a brain, copied the contents of the article here.
>
> Can you bark now?
>
>
And you can change 100 names a day..

What a little retard you are.

You just don't like the content of what I posted.. Thats your true problem.

if it was some Microsoft propaganda bullshit praising Vista, you would
be silent.

What a little retard you are. Why don't you take an example from obama
and do something with your life instead of being a worthless corpse?
Tyro
Guest
Posts: n/a
 
Re: Facts behind Microsoft's anti-Linux campaign
Posted: 01-21-2009, 12:48 AM
Haha

Tyro


"power 3" <power@3.internal> wrote in message
news:49766ec0$1@newsgate.x-privat.org...
> Tyro wrote:
>> People here do not want bloggers. If you choose to do so, you'll be
>> wasting your time as most will ignore you. I'm just pointing out the
>> obvious to you.
>>
>> Tyro
>
> I don't care what some people want or not. if you dont like to READ NEWS
> IN A NEWSGROUP * like dahhh* please ignore everything that is
> news-related.
>
> I will keep posting what *I* regard relative, including articles and news.
>
> Thats why this newsgroup is called vista.general
>
> and not vista.ask-only-questions
>
> got it?
 
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