Google yesterday launched Fast Flip, a new way to browse online news on desktop PCs and mobile devices. In the cellphones supported area, the web service is currently available for the iPhone and for Android-powered devices.

Fast Flip lets users browse articles by quickly flicking through them, much like a traditional print publication. To read a full article, all that a user needs to do is tap the screen to zoom. Users can browse by headline, popularity and subject and can view articles shared by friends.

Users can also view content published by specific magazines and newspapers or search for topics. Sharing favorites and making recommendations is just as easy with email and “like” buttons at the top of the screen.

Interested users should browse to fastflip.googlelabs.com.

Popularity: 2%