If you have a small business website or a small online store, Loomia can work to give even your little website a competitive edge over others. By providing a recommendation engine as a Web service, Loomia helps you to add Amazon or Netflix style recommendations to your site. All that is required on your part is that you paste a bit of JavaScript into your site’s HTML code.Loomia provides you with two different kinds of recommendations. The first kind is where Loomia places a listing of similar products or stories on your web pages. It’s a “see more like this” function for any site that has a catalog of items on it.
The second recommendation system is a personalized list that shows you what items on a site you might like, given your behavior on that site. The site tracks your clicks and also offers a voting system. Results come from correlating this data with items or stories that similar users clicked often or rated highly.

Loomia’s Web service works great for smaller shopping sites looking to improve their profitability by displaying items users are more likely to purchase. It should also help websites by keeping customers coming back, as recommendations become more accurate and therefore more valuable the more times your customer spends browsing the site.

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