I recently heard the news about SRS’s iWOW iTunes plug-in which is designed specifically to bring a new feel to your iTunes music, making it more powerful. This is to enhance audio quality for music, movies, videos and podcasts on iTunes.

Technology behind iWOW, is patented SRS Labs audio technology, which can provide immersive, 3D audio playing over headphones, desktop, laptop or monitor speakers: it delivers fully immersive stereo with cleaner sound, deeper bass and the ability for each user to personalize their acoustic preferences.

The software gives 3D stereo enhancement, center control, bass maximization, speaker output optimization, and improved audio definition. In addition, users of the SRS iWOW plug-in can customize their audio experience with the option to select the preferred SRS Labs patented technology based upon an array of music presets in the toolbox (like rock, classical, jazz, blues etc.).

What impresses me more is its center control feature, if you are viewing a video or listening to music you will be able to perfectly balance sound by using a virtual “zoom” lens to dynamically extract and position the dialog in the foreground or background of the stereo mix!.

It has a sleek spectrometer interface design that displays energizing sonic-like pulses while playing content.The SRS iWOW plug-in is having a free trial period and can be bought for $20. It requires iTunes 6 (or above) and Mac OS X 10.2. Go Get It!!

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