The story of LG in the mobile phone space is not really as exciting as Apple but it’s nevertheless a story worth our attention. LG has been one mobile phone manufacturer which experimented slowly and steadily to realize the needs of consumers by launching products across the spectrum. They cater to both the premium mobile phone user as well as the entry level user with various devices. This strategy was made to perfection by Nokia and it seems that LG has also learnt a thing or two in this department from their biggest competitor.
In a recent interview to a Korean Yohan News Agency, the LG’s head of Mobile Ahn Seung-kwon has revealed the future course of action of the company. Some of the important details that revealed in the interview are:
- LG is planning to launch a “Black Label” phone that will compete with smart phones like Apple iPhone. Many companies have tried to do that and we’d be all ears and eyes to see how LG fairs in this.
- LG also aims to reach the second spot in the crowded mobile space. The second spot is currently held by Sony Ericsson. LG hopes to beat Sony Ericsson by the year 2012.
- LG will also launch the third version of their luxury phone Prada.
- LG will launch ultra premium range of handsets which will be in the league of Nokia’s Vertu. So they will basically be creating some handsets with all gold and rubies and diamonds which the rich and famous can boast of.
LG has given us some reasons to be little excited for the next few months.
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