Microsoft Finally today has launched their first set of advertiser tools to come out of its adCenter Labs initiative…..

This was first announced in January. The new adLab site offers demo versions of several tools for advertisers, in the categories of paid search, contextual advertising, behavioral targeting and emerging markets. Search tools include several offerings for keyword research, such as tools to find related or alternate keywords, identify common misspellings, and expand acronyms and abbreviations.

More advanced tools include search funnel analysis, to see what keywords searchers look for before or after a selected keyword; and search result clustering, to show semantically related groups of keywords. Another tool identifies the seasonal performance of certain keywords.

A keyword price estimation tool and a hierarchical keyword suggestion tool will be the ADD ON  features, stated on the site.

For contextual advertising, Microsoft offers tools to group sites or keywords into content categories, and promises it will soon offer keyword extraction and site analysis tools to optimize ad placement and targeting.

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