Mobile advertising is slowly and steadily taking up large proportions and the numbers are poised to rise as more people do web search on their mobile phones now than ever before. Most advertisers have been reluctant to adopt it as one more opportunity platform to market their products and services.

Mobile advertising has its benefits when the element of geo-location is added to it. It is more likely that a person will buy some stuff on the go than he is in front of his PC or TV. Many developments are happening synchronously which is giving advertisers and publishers a reason to believe that mobile advertising will be a big thing in coming years.

Let’s take a look at some of the advertising platforms available that advertisers can give a try.

Google AdWords for Mobile

The Google has been very quick to cater to the mobile audiences. AdWords is the first place that any advertiser goes for advertising and there’s a big reason of that. Google integrates the mobile AdWords in its regular search and content campaign management. You can enable the Mobile ads in your campaign settings.

Yahoo Mobile Advertising

No matter how much Yahoo has made fol of itself in last few months, it still remains one of the biggest pioneer in the web space. Yahoo has great leadership in markets like Japan where more people web on their mobile phones than any other country.

MSN Mobile Advertising

For the majority of internet users, MSN is everything and this is one area where advertisers can really make the most. The ad platform of MSN 10.6 million U.S. consumers per month, generating 62 million page views according to their statistics. It gives advertisers the option to align the banner ad alongside the premium content of MSN Mobile.

Third Screen Media

Third Screen Media is the arm of AOL and the old guy boats of partnerships with some big publishers which makes it quite a tempting choice for the advertisers.

Nokia Interactive Advertising

What would you do if the majority of the people in world are using your mobile phones? Nokia thinks that they can effectively target ads to the audience and they are pretty right on that. Nokialaunched something called Nokia Advertising Alliance to simplify mobile advertising for brand advertisers sometime in the mid of 2008.

Some of the other players competing in the mobile ad space are AdMob and Quattro etc.

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