Navigon, the leading innovator in the navigation market, announced the availability of a North American version of its on-board navigation software in the iPhone App Store. The MobileNavigator transforms any iPhone 3G, equipped with the new Apple OS 3.0 operating system, and any iPhone 3G S into a complete navigation device.

It looks like Navigon has made a serious effort to deliver a product that’s directly in line with its suite of dashboard navigation systems, and it’s brought across some of the look and feel of the device’s UI, 2-D and 3-D maps and the company’s Reality View and Lane Assistant features, which are designed to help you negotiate tricky interchanges. Unlike the iPhone’s in-built Google Maps feature, the app is also a one-off download, so it won’t go eating up any of your 3G data allowance while you’re out on the road. But that also means it’s a whopping 1.6GB in size, which is a seriously big chunk of the iPhone’s available memory–particularly if you’re an 8GB owner.

Navigon MobileNavigator, it features full GPS-navigation and map material and comes stored with a full active route planner for the UK and Ireland.It also brings some iPhone specific features: automatic switching from portrait to landscape view, direct navigation to an address from saved contacts, as well as multi-touch zoom. The application, together with maps for North America, costs $99.99, but it’s offered at a promotional price of $69.99 until August 15.

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