New York Times adds sharing tool

Published in Web 2.0 by Aditi Tuteja

nytimes.jpgThe New York Times have launched a new service today that allows readers to quickly post stories that they find on the newspaper’s Web site to Digg, Facebook and Newsvine.

The New York Times is the country’s third-largest newspaper that has now added a news-sharing tool to its Web site, allowing readers to develop conversations and post comments about specific stories. Readers will be able to add headlines and a small portion of text to the social media sites by clicking on the logos of Digg, Facebook and Newsvine.
It’s easy to share an article on popular social-bookmarking sites using this toolbox that appears on NYTimes.com stories.The sharing feature will not be used on TimesSelect stories, the newspaper’s premium content offering, nor will it be available on staff blogs or wire stories.

This feature will surpass the limitation that the NYtimes website didn’t have for its readers to comment directly on news stories on the NYTimes.com Web site. By partnering with third parties, the newspaper hopes to keep discussions going around its stories.

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Digg, attracts about 1.6 million visitors in October, according to comScore Media Metrix. Facebook, which added news feeds in September, pulled in about 15 million visitors.

The New York Times operates the most frequently visited newspaper Web site in the U.S., with about 10 million unique visitors per month.

Popularity: 1%

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This article was written by Aditi Tuteja on 12 December 2006
Aditi is the founder and Chief Editor of RealGeek.com

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