In the PlayStation Magazine Sony’s Hirai stated that “Every time we go down a path, we look behind and Microsoft is right there - we just can’t shake these guys. I wish that they would come up with some strategies of their own, but they seem to be going down the path of everything we do. If you look at their strategy in other business areas as well, they tend to do that.”

This is the impact of on Microsoft’s strategy of launching an HD-DVD add-on to thier Xbox and it is all cock-eyed too. “And the other thing is, you take a look at, for example, the fact that we incorporate the Blu-ray drive from day one,” Hirai frothed, “You’re not going to be asking me,

‘So, talk to me about this Blu-ray add-on that you have. Does it work for games? Is it just for movies?’ That’s exactly the kind of pitfall you fall into if you launch something that’s too early, too premature…”

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