The latest buzz is that Yahoo! has launched the Beta version of their web Analytics service, which was earlier acquired from IndexTools & enhanced by Yahoo.
The Yahoo Web Analytics service works much on the similar concepts like the popular Google Analytics tools & provides real time processing & insight into the visitor behavior & the online traffic your website is getting. However, the new Web Analytics tool by Yahoo deliver a lot of powerful, enterprise-class Analytics reports including the hourly clicks, visitor paths, sources, unique visits, transactions & much more.
The new web Analytics tools by Yahoo are Ajax based & hence allow a greater flexibility in customization of layout & features such as drag & drop data filters, custom report wizards, customizable dashboard with graphical data reports using charts, graphs, gauges etc.
Yahoo web Analytics enables easy tracking of the performance of individual products, web pages with advanced campaign management & merchandising tools tools that measure CPC, CPM, CPA & ROI. The reporting tools are created with Yahoo! Open Strategy API that enable enhanced reporting.
Other Features include:
- Comparative Reporting
- Advanced Path Analysis
- Marketing Workflow Management
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