Yahoo’s Mobile Ad Service
Yahoo is launching new services aimed at helping publishers get their content onto the phones of consumers and to leverage Yahoo’s existing technology for delivering ads alongside that content.
This Ad service is meant to augment oneSearch, the mobile search service Yahoo formally rolled out an upgraded version of in January.
Yahoo’s launch comes as much of the mobile phone industry is gathered in Orlando, Fla., for the annual CTIA convention, where mobile applications from video to banking are being rolled out by carriers and handset makers.
Meanwhile, Yahoo said it had enrolled its first three publishers to use oneSearch and the ad platform. Yahoo will place ads alongside content delivered by MobiTV, which provides TV and music services; go2, which offers local business listings; and on the browser pages of Opera Software, the maker of one of the most heavily used mobile browsers.
