YouTube have signed a deal with Warner Music Group to offer music videos online, this is a step forward to handle the competition for Apple’s iTunes Music Store.

Music videos from artists such as Madonna, Red Hot Chili Peppers, and Sean Paul will be legally available to consumers on YouTube, which boasts more than 100 million video viewings each day, according to PC Magazine. Warner Music said the deal will help the company distribute artist interviews, behind-the-scenes footage, and original programming. As part of the deal, YouTube users can incorporate music from Warner’s catalog into home-made videos, and can upload those creations to the video sharing website.

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